How to use email automation for marketing MSP Business
Email Automation Marketing
We can not reply to every person who subscribes to our newsletter or filling a form to download a cheatsheet; this is will consume lots of time, and we will not be able to follow up with them.
But luckily, there is a solution, Email Automation; We can use email automation to send personalized emails to people who have filled forms on our website. This is a straightforward setup; I will show you how to do it step by step; you don’t need web development skills.
In this tutorial, I am taking Sendinblue as Email Service Provider. However, you are open to using any Email service provider you like; some excellent email service providers are Sendgrid, Elasticmail, mail jet, etc.
Create a Subscription Form on your website
You need to create a form on your website; I use the Divi theme, so I will show you how to create a form in Divi and send data to Sendinblue; if you use a different theme, you can check that theme’s manual.
Click on the plus sign to add a new module on your landing page or subscription page, then select “Email Optin. “It will create a default form, go to settings of this form and scroll down you will see” Email Account, “In this section, you will see many email providers, select” Sendinblue “and click on Add, now it will ask for account name and API key.
Once you input these details, you will see lists created by you in Sendinblue.
Hold on; We still don’t have a Sendinblue account.
Let’s create one; go to https://sendinblue.com and signup for the new account; it’s completely free with some limitations.
Once you have your account ready, log in to it and go to contacts; in the left menu, you will see Lists, click on that, then click on Create new list, give it some name.
You can see your account name on the top right corner of your sendinblue account; click on that. You will see “SMTP & API,” click on “GENERATE A NEW API KEY” here. Give it a name and generate it, it will show a long random combination of letters, symbols, and numbers, copy it, and save it in some safe place.
Now go back to the section where we were creating the form; in the account name, use the same name in the top right of your sendinblue account and paste the API key you just copied. Now you will see the list you have created.
That is all in the form section; You are free to design your form the way you want. So what is happening now? When someone goes to the page where this form is and fills the form, that data will go to Sendinblue and be saved in the list you have created.
Email Automation with Sendinblue
Now we need to send an email to the person who filled the form, expecting that You will send him some cheatsheet or valuable information in return for proving his email address.
Email Automation Marketing We can not reply to every person who subscribes to our newsletter or filling a form to download a cheatsheet; this is will consume lots of time, and we will not be able to follow up with them. But luckily, there is a solution, Email...
If you're a Law Firm based in the United States, This article will help you improve your online presence and get more clients. You don't have to spend a penny on this but it will take few minutes of your time every day. Will you be able to give few minutes daily...
Are you one of the roofing contractors who run Facebook Ads, Google PPC Ads, Radio & Local TV commercials to get more qualified leads? BUT still not getting what you are spending on Ads? I understand you are looking for some ways where you can find leads on...
If you’re a Law Firm based in the United States, This article will help you improve your online presence and get more clients. You don’t have to spend a penny on this but it will take few minutes of your time every day.
Will you be able to give few minutes daily on this in return for quality leads?
You’re reading this article means you are either a law firm owner someone associated with the law firm. May be IT staff or someone planning to start a Law Firm.
If not NOT, then you can find another post on our blog related to your niche. This is an exclusive post for Law Firms.
Below is the list of directories for Law firms, You must have your law firm in these directories.
Are you one of the roofing contractors who run Facebook Ads, Google PPC Ads, Radio & Local TV commercials to get more qualified leads? BUT still not getting what you are spending on Ads?
I understand you are looking for some ways where you can find leads on regular basis at a lower cost. PPC and Facebook marketing both works well for roofers. Here we have few ideas…
Check out the marketing strategy that we use for some of our roofer clients. These tactics work perfectly, you can apply the same to your business.
Your website is your 24×7 sales guy
Your website shouldn’t be webpages filled with text and images. It should be interactive and when someone comes to your website, either get them to buy or at least leave their name, number & email in return for some free goodies.
Checklist for your website
is it fast enough? Customer and Search engine crawlers expect a web page to load in three seconds or less. You can test your website speed using google webmaster.
is it SEO Optimise? Websites must be SEO optimized, check site structure, metadata such as schema, meta tags, page titles, optimized images.
is it responsive? Your website must be responsive so it can be viewed on any device, mobile, tablet, or bigger screens. Mobile traffic is growing faster so SEO experts often say to make a website mobile-friendly. But I suggest making it friendly for all devices as we have seen a sudden spike in desktop/Laptop Traffic during the lockdown as people were working from home.
SSL/HTTPS? get an SSL certificate for your website, this is a must-have thing for your website. Google has confirmed that they favor HTTPS sites.
is it have enough content? are you one of those who created the website and left it alone? Keep writing engaging content on regular basis. Content should be related to your business and useful for your target audience.
Make sure your website isn’t missing any of the above components.
Local Listing of your business
Have you ever searched for a plumber/carpenter/ restaurant near me?
You see something like this.
These companies have added their listing in Google Local Pack. If you want your business to list here follow these steps.
Claim your Google My Business page and optimize it.
Optimize your website content for your local service area
Get reviews on Google My Business from social media and exiting customers.
Also, claim and update your listings on the following directories:
Using PPC Ad Campaigns you can get qualified leads for your roofing business, You can show your ads on the first page on google right away without waiting for your SEO results.
Cost per click (CPC) can run anywhere from $0.05 to upwards of $50.00 for the most competitive keywords. Keyword research is a very important part of a PPC campaign, If you are not doing proper keyword research, you will get the wrong click and lose all your PPC budget.
Remarketing plays a very important role whether you’re Running Google PPC or Facebook ads. On average, only 2% of website visitors purchase service on the first visit.
98% of your budget get wasted, that is where remarketing comes. You can run remarketing campaign to show your ads to people who have shown interest in your service offering. Keep showing them ads on some interval with different offers.
You need to add few lines of code to your website to get the benefit of remarketing.
Email marketing can help you generate more sales by allowing you to:
Keep in touch with customers and Improve brand awareness
Send specials offers, coupons, and exclusive discounts.
Send newsletters to people who have provided an email address on your website/blog.
You don’t want to miss the email marketing strategy for your roofing business as 44% of email recipients made at least one purchase last year.
Generate and close more leads using social media and Email marketing without investing too much.
Before understanding what is non fixed voip phones, we first need to know little bit about VoIP phone. Is it some sort of software or hardware !
In simple terms VoIP is Technology which is used to make & receive call using internet, instead of Telco lines or mobile phone providers. There are several ways we can use VoIP, using Hardware IP-phone like Cisco, Grandstream, Yealink etc.
You can also use soft phone on both your computer / Laptop and Phone, We call it soft phone, There are many soft phones available like Zoiper, Eyebeam, Linphone.
So at this point here is some basic idea about VoIP Phones.
Fixed VoIP Phones
Lets talk about fixed VoIP phones. These are phones which are hardwired mostly provided by broadband provider, they are consider more secure than Non Fixed VoIP Phones.
These kinds of VoIP phones are stick to one address. Most of the Fixed VoIP providers sell their own hardware, You have to buy those IP phones in order to use that.
Non Fixed VoIP phones
These are VoIP service which doesn’t required to have physical address, you can purchase it from anywhere and use it anywhere, configure in any IP phone or soft phone.
Usually much cheaper than Fixed VoIP phones. You can also associate it with the 911 service, but in that case, you need a physical address mentioned on your account. You can bring your own device or use any softphone you like.
Fixed Vs Non fixed VoIP phones
Well, both have their pros and cons but when it comes to flexibility and price, Non-fixed VoIP phones are definitely a winner.
When you are moving office to another location, you don’t have to do much with Non fixed VoIP phones. Price are far less than fixed voip, no commitment required, Bring your own device. Use phones at multiple locations.
For Freelancers, Soloprenuers and less than 5 employee company, I recommend to use 9DiGiTS Android based App which cost $14.99/month per use with unlimited Calling to USA and Canada. Get phone number in your Preferred area code.
For growing companies where more than 5 employees, you can get dOpenPBX Business phone service, You will get managed cloud based business phone service, You just need to forward your current phone number to number provided by them.
They will do the rest of the thing, like creating IVR welcome greeting, Call routing, Holiday greeting, Time based call routing based on your requirement. You can buy your choice of IP-phones from Amazon, Bestbuy. They will configure it, you can start using it. This works with softphone and Desktop softphones.
Their cost very simple, You will pay $79/month, You will get managed Cloud PBX, 1 USA Phone number, 1000 minutes of calling. Additional calls just for $0.01/minutes. Isn’t it a good plan to go with?
Cloud based phone system pros and cons in details.
The technology is changing day by day. Everything is evolving so why not our phone systems? We should thank the technology, which has introduced a very convenient and a new way of communication for the businesses-Cloud based phone system.
The cloud-based phone system is also known as VoIP system, Hosted PBX system, Hosted VoIP system and of course Hosted Phone System. It is a way of communication over the internet. It is a cloud-based platform that provides the businesses call options over the internet. Now the users can remotely work with multiple location access with the help of this cloud-based phone system.
Features of cloud-based phone system:
It allows you to enhance the scalability of your business that your conventional on-premises phone system is unable to do. Scalability like desegregation with business, the remote working mobility of employees, click to call, etc. Moreover, this cloud-based phone system performs some other useful functionalities as well.
With the help of cloud-based phone system, now you can expand your business without any landline limitations. The data storage was not that much accessible before the introduction of this technology. However, it has now become simpler and more accessible to store and access data remotely, anywhere, anytime on your desktop, mobile phone and laptop etc.
So these are the functionalities of the hosted phone system. Now let’s find out what are the cloud-based phone system pros and cons.
Cloud based phone system pros and cons
There are many benefits of using cloud-based phone system for your business organization over your on-premise phone service. However, some of them are as follows:
One of the most prominent features of using this VoIP phone system is that it is highly cost-effective. Unlike your traditional on-premise phone system, you don’t need to buy a high-quality hardware for communication and spend a large piece of your income on its maintenance and working.
No matter how much phone usage by your company is, a VoIP system will prove itself as the most competitive option with no hidden/additional charges for better communication between the company and the employees. Moreover, it saves your maintenance and buying cost up to 80%. So why not choose it?
Another unusual feature and useful benefit of using hosted phone system is, it allows you to work remotely anywhere, anytime at anyplace. All you need is your internet connection. However, it offers you an opportunity to work from office as well as from home. Now you don’t need to wait for making a call on your desktop. It’s time to connect your employees with you over a single phone system using the internet.
Another useful benefit of using this phone system is, it offers you reliable efficiency. Means its components don’t centralize at a single place/location, which decreases the service downtime for most of the service providers. It is called cloud-based system means it can widely spread over the different geological areas and shows that all the servers are the replicas of the rest. In simple words, it is reliable due to its geographic redundancy.
So these are some of the pros of using Cloud-based phone system, let’s find out what are the cons of this phone system.
Phone and router purchase cost:
There is no doubt in it that Internet-based phone system helps you to save your cost up to 80% over the on-premise network. However, it aids in a long run means you need to invest in a phone and router in the beginning. You need to purchase hosted system equipment like IP phones and routers etc., but it will remain long lasting.
This is one of the most efficient and convenient ways of communication at present time for organizations. We all know about the quality of calls over this system via internet. But the thing is you need to have a reliable and fast internet connection. Most of the time people complain about service disruptions. This happens due to the weak internet frequency that drop the call.
Cloud-based phone system is getting trending among the small and large enterprises day by day. It’s becoming the most convenient, cost-effective and flexible way of communication for the companies. So overall it is the best solution to all your call problems.