In last few years we have seen businesses going online, this applies for Insurance industry as well. People search and compare online before they purchase policy whether it’s Life insurance or auto insurance or any other type of insurance.
Company’s plan their marketing strategy, now there is additional section online marketing in their marketing plan.
So what is your online marketing strategy this year ?
Okay, let me share you some ideas which you can use to boost your online presence.
Online Marketing Ideas to Get More Policy Buyers
Very first problem is lots of noise online, whatever industry you’re in people are sharing, copying tons of text, image and video content online and your valuable content lost in digital ocean.
This why most of people left blogging, social media marketing after few days after starting. Let me be very clear that it takes time to build reputation online. Be consistent, don’t quit because you’re not getting responses.
Here are 7 things you need to do.
Fine tune your website
Everything start with website, Your company’s online identity. You website will be the final destination where buyers take action whether subscribe newsletter, ask question on chat, submit their enquiries even policy purchase.
You must know who is visiting your website, if they are not buying policy at least get their email address, phone number so you can offer deal via email or phone call.
Invest in SEO Tools
Once you have decided to start your online selling journey and learned about SEO. There are few tools you can use to find keywords, content research and find useful backlinks. Here are top 3 SEO tools
Ahref : is an All-in-one SEO toolset, with free Learning materials and a passionate Community & support
Moz Pro : the proven, all-in-one SEO toolset. SEO software and data to help you increase traffic, rankings, and visibility in search results.
Spyfu : Search for any competitor. Download their keywords. It’s that simple. Learn competitors’ PPC & SEO tricks and avoid their mistakes.
Create Blog for Insurance Niche
Use Pay per Click Ads
SEO is a long term plan and it doesn’t give instant result however continuous effort can give you tons of insurance leads incoming days. But we can not sit idle waiting for leads we must have something in our pipeline that is where PPC ( Pay per click ) ads can do magic.
These are not FREE, you will have to pay on per click basis that why you need to learn it properly before starting PPC campaign, Alternatively you can outsource PPC campaign.
You can find lots of useful information in this youtube channel.
Create Email Marketing Campaign
Okay, Now your blog has started ranking on google and you have visitors on your website enjoying content but then what ?
Show your small banner ads between your blog post, popup form to subscribe newsletter, show social proof that people are buying insurance from you. You can use this social proof widget to show notifications .
Once use signup for newsletter or download free goodies like eBook. Add these emails to your email campaign and keep sending them newsletters, offers etc. Make sure you do not send much emails or spam them. You can use Lemlist for your Email Campaign
Be Active on Social Media
Social media play very important role now days, Don’t miss opportunity availble on social media like Facebook, Twitter and Linkedin. Specially Linkedin is very powerful platform for B2B market.
Use Video Marketing
Engage your audience through video marketing, create your youtube channels and start sharing valuable content, your product details and whatever you like to show to your audience.
Where to Start Your Insurance Marketing Plan in 2021
Start with a competitive analysis using some SEO tool ( Ahref, Ubersuggest, MoZ). Using competitive analysis you will find out what other insurance companies are doing and where you can take advantage and beat them in Google ranking.
You can also find which other channels are being used by other competitors like Twitter, linkedIn. Don’t left behind in competition in any marketing channel..
Create a content calendar for for 1 month for Blog and social media. Here you can view and download my content calendar template on Trello.